Definition of Casual Games
From Casual Games Wiki
The term casual game refers to a category of electronic or computer games targeted at a mass audience. Casual games typically have a few simple rules and an engaging game mechanic, making it easy to begin playing in minutes. Casual games do not require a lengthy time commitment or special skills to play.
Common features of casual games are:
- Simple game play and controls
- A satisfying play experience in short sessions
- The ability to quickly reach a "win" stage, or continuous play without timed pressure
- 2D or 3D rendered graphics are most common
- Some variant on a "try before you buy" business model
The word "casual" indicates that the games are produced for a casual consumer who can get into game play almost immediately. Casual games typically appeal to demographics that do not consider themselves "gamers" or fans of video games, and therefore have been overlooked by many video game companies, such as women, families, and seniors.
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Distribution & Business Models
Casual games are usually free online or free to download and try. Free online games can be played on most any computer and generally use Flash, Shockwave, or Java technologies. Free online games are typically monetized with advertising.
Downloadable games have more sophisticated graphics and sound since they run on the player's computer, and typically offer limited trials to encourage casual gamers to buy a permanent "deluxe" version (generally $20 or less).
Casual games usually cost less to develop than most video games. While some games reportedly cost $700k to produce [1], typical budgets range from $50k - $150k. [2]
Platforms
Although the casual game market has emerged most prominantly among the online/PC audience, casual games can also be found on set-top (Xbox, Playstation, Wii, etc.) and handheld (Gameboy, Sony PSP, Nintendo DS, cell phones, PDAs, iPods, etc.) gaming platforms.
