| Survey Finds Execs Gaming On Office Time
PopCap Games has unveiled the results of a survey targeting "white collar" workers who play casual games -- specifically, the 40 percent of the 7,102 consumers surveyed who were identified as such, employed in management, executive management, sales, accounting, medical, technical, consulting or administrative capacities. PopCap says that, based on an estimate of the casual market at about 200 million consumers, as many as 80 million of these white collar workers play casual games.
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Casual Games Broach Apple's iPhone
Members of the game community who have been wondering (or worrying) about the lack of games on Apple’s iPhone can now look to casual games company PopCap Games, who has decided that if Apple will not come to it, it will go to Apple.
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PopCap: Casual Games a Family Affair
According to a new 7,500-person study from casual game company PopCap and survey firm Information Solutions Group, casual games can indeed act as a bonding tool for families.
Approximately 2,300 of the respondents were “family gamers” who said that they had children or grandchildren under 18 who played casual titles. Of that group, 80 percent said they played casual games with children or grandchildren.
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PopCap Acquires Developer Retro64
PopCap has acquired Retro64, a developer of retro-arcade style action and puzzle titles, boosting its portfolio of hit casual games and expanding its internal development capacity in the process.
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